Meta Brings Ads to Threads with Brand Safety Controls
Ads have officially arrived on Threads, Meta’s X (Twitter) competitor, and it looks like Meta may be angling…
Comcast’s Effectv Taps Clarivoy for Better Auto Ad Attribution
Comcast is kind of crushing it on the adtech side lately, no? Earlier this week, the company announced…
In the UK, ICO Targets Cookies While CMA Shakes Up Leadership
Across the pond, regulatory changes are brewing, and they’re worth keeping an eye on. Here are two fairly…
Nielsen’s Big Data + Panel Solution Lands MRC Accreditation
Nielsen might be a legacy measurement company, but they’re breaking new ground today. The company announced it is…
IAB Tech Lab Rolls Out First Official Version of PAIR Protocol
In the words of the immortal Eminem: “Oranges, peaches, PEARS, plums, syringes.“ Okay, awkwardly moving on: after a…
WPP’s Kantar Sells Media Measurement Division to HIG for $1 Billion
Another day, another acquisition. Kantar, WPP’s market research firm, announced over the weekend that it’s selling Kantar Media,…
What Impact Will Sonos Turmoil Have on The Trade Desk’s CTV OS?
Yesterday, Bloomberg reported that the “woes of speaker maker Sonos have raised the prospect of a takeover.” While…
X Launches TikTok Competitor with Video Tab
A bit late given TikTok’s comeback (sort of), but why not. Last night, X announced it has launched…
With Ban Looming, Perplexity Proposes Merger with TikTok
Well, this is a surprise. CNBC is reporting that Perplexity, the fast-growing AI search startup valued at $9…
Supreme Court Decision Paves Way for TikTok Ban This Weekend
The TikTok ban drama continues. Today, the Supreme Court announced its decision not to block a federal law…
Rokt and mParticle Merge in $300M Acquisition
Remember the T-Mobile and Vistar Media deal? That feels like it happened a year ago. 👴 Rokt, a…
The Trade Desk Snaps Up Sincera in Rare Acquisition
We’re half a month into the New Year and adtech M&A is already heating up. The Trade Desk…