IAB Tech Lab Proposes ECAPI to Standardize Conversion APIs
CAPI is getting some standardization. Earlier today, the IAB Tech Lab announced a new standard up for public…
OpenAI to Test Ads in ChatGPT
OpenAI is officially an adtech company. OpenAI says it will begin testing ads in ChatGPT in the coming…
IAB Launches AI Ad Transparency Framework
The IAB has announced the group’s first AI Transparency and Disclosure Framework. The goal: to create consumer clarity…
Vibe’s Latest Stunt Shows AdTech Marketing Can Be Fun
Vibe’s Arthur Querou gets advertising — not just for clients, but for Vibe, too. Recently, Vibe went viral…
Google Brings Deal-Based Ads to AI Search With Direct Offers
Google’s AI just learned how to haggle. Timed to NRF, the company has rolled out a new AI…
Yahoo DSP Debuts Agentic AI at CES
Earlier this week, Yahoo DSP made waves at CES by officially bringing AI agents into its DSP. (A…
IAB Tech Lab Drops Agentic Roadmap
In an agentic world, remember: the IAB still sets the rules around here. Yesterday at CES, the IAB…
DoubleVerify Debuts AI-Powered Streaming Transparency at CES
What happens when you blend two major adtech trends — CTV transparency and agentic AI? You get DoubleVerify’s…
Reddit Bets on Community Data With New Max Performance Campaigns
Reddit is taking it to the Max, baby. Today, the company announced the launch of automated “Max” campaigns…
Prediction: OpenAI Will Buy Pinterest
Prediction: OpenAI will buy Pinterest? Yes, that’s quite a prediction—coming from The Information’s retail and ecommerce reporter, Ann…
TikTok Wants You to Buy a Swastika Necklace
In the lead-up to Christmas, TikTok recommended a swastika necklace (!?) via TikTok Shop to what appears to…
Italy Fines Apple $116M Over ATT Rules
Apple is getting a lump of coal for Christmas. The company has been fined €98 million (roughly $116…