PubMatic Pushes AI Across Its Platform
PubMatic is taking a break from beating up Google to remind everyone it has some cool AI. Yesterday,…
Magnite Sues Google for Antitrust Damages
Magnite is making good on its threat. On the company’s Q2 earnings call last month, CEO Michael Barrett…
AppLovin Up 35%, The Trade Desk Down 12%
If quality and performance are a battle, performance might be winning. A month ago, we reported that the…
Is the “We’re on TV” Effect Propping Up CTV CPMs?
What’s keeping CTV CPMs high even as more inventory becomes available? On the Ad Nauseam podcast last week,…
Netflix Opens Up Ad Inventory to Amazon DSP
Netflix inventory is officially coming to Amazon DSP. According to the announcement, this is a global integration covers…
Magnite Buys Streamr.ai, Expands SMB Focus
M&A is in the air, baby. Magnite, one of the largest SSPs, has just announced it acquired streamr.ai,…
PubMatic Becomes Latest SSP to Sue Google
SSPs be running wild, man. That’s how it feels months after a federal court ruled Google acted monopolistically…
Trump Threatens Tariffs as EU Fines Google Billions Over AdTech
On Thursday, the European Commission fined Google €2.95 billion – equivalent to $3.5 billion – for allegedly abusing…
Will a Big Funding Slump Squeeze AdTech?
Will funding be harder to come by in adtech? Maybe. According to new data from Crunchbase, global startup…
Roqad Buys Zeotap’s Audience Data Business
Berline-based Zeotap has sold its third-party audience data business, Zeotap-Data, to adtech company Roqad, Europe’s largest identity aggregator…