Read More DDrama Ryan Reynolds to Remain Chief Creative Officer for MNTNbyStaff03/06/2025 It ends with a statement. (Please get that joke, readers.) After MNTN revealed in its S-1 filing that it…
Read More AAcquisitions T-Mobile’s Adtech Push Continues with $175M Blis DealbyStaff03/05/2025 In the past three months—though in progress for years (see the Octopus deal in 2022)—T-Mobile has aggressively expanded…
Read More TTV Amazon DSP Takes on Fragmentation with Complete TV LaunchbyStaff03/04/2025 Amazon DSP wants to be your one-stop shop for TV media buying. (We already buy our diapers from…
Read More SSPO MFA or Not? New Tool Gives Publishers Greater ClaritybyStaff03/03/2025 The Brand Safety Institute (BSI), an organization that promotes brand safety across the industry and accredits Brand Safety…
Read More TTV MNTN Files for IPO, Betting on Performance CTVbyStaff03/03/2025 Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
Read More EEarnings AdTech’s February Blues: Soft Q4 Earnings & Stock DropsbyStaff02/28/2025 Maybe The Trade Desk’s rough Q4 earnings were a smoke signal as several other adtech companies have also…
Read More DDrama AppLovin CEO Pushes Back Against Short AttacksbyStaff02/27/2025 AppLovin is hitting back hard against a wave of short-seller reports that, according to some adtech experts, are…
Read More PPerformance DoubleVerify Enters Performance Era, Agrees to Acquire Rockerbox for $85MbyStaff02/26/2025 Hey, the year of M&A in adtech continues. DoubleVerify has announced an agreement to acquire Rockerbox, a conversion…
Read More LLaunch Taboola Goes Beyond Native with Launch of RealizebyStaff02/26/2025 “This is the new Taboola,” says CEO Adam Singolda, proudly, in a video announcing Realize, a new platform…
Read More TTransparency DoubleVerify Expands URL-Level Insights for AdvertisersbyStaff02/25/2025 DoubleVerify is doubling down on advertiser transparency following a recent report related to ads running alongside illegal content,…