For AppLovin, as Earnings Soar, Scrutiny Follows
You either die a hero or live long enough to become the villain. It may not be fair,…
Tweet of the Week: Eric Tilbury Asks—Is ID-Bridging Fraud?
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
IAB Tech Lab Debuts Guide for ID-Less Advertising
The IAB Tech Lab has published a new framework for advertisers navigating the end of online identifiers, like…
Adlook and FreeWheel Announce Deep Learning-Powered Partnership
Adlook has teamed up with Comcast’s SSP, FreeWheel, to apply deep learning technology to premium CTV and online…
Mediaocean Scoops Up Innovid
The TV adtech category can be rough but but those in it have a lot of value. Today,…
Twitter Has Thoughts on The Trade Desk’s Ventura Launch and Roku
Earlier today, The Trade Desk announced its long-rumored CTV OS, Ventura. A key passage in Axios’ exclusive about…
The Trade Desk Officially Announces Ventura, Its CTV OS
Axios has confirmed the rumor: The Trade Desk (TTD) is officially launching its much-anticipated smart TV operating system…
Whoops: Did The Current Just Leak The Trade Desk’s Smart TV OS Launch?
We’ve reported on Project Bridgewater before—the rumored smart TV OS in development by The Trade Desk (TTD). Janko…
Axios: Apple News Ads Now Sold Directly
Apple continues to ramp up its ad ambitions. The company is now selling ads directly in Apple News,…
Fubo Levels Up with Four New CTV Ad Formats
CTV formats are a hot topic right now and Fubo is about to ride that wave, too. Yesterday,…