IAB Tech Lab Advances Ad Privacy with PAIR Protocol
About a week ago, the IAB Tech Lab introduced the PAIR (Publisher Advertiser Identity Reconciliation) protocol. PAIR gives…
Microsoft Continues Push to Make Copilot Your AI Ad Advisor
There seems to be a lot of AI news this week — could a big weeklong event dedicated…
Home Depot Launches Self-Serve Ad Platform Powered by Vantage
Orange Apron, The Home Depot’s retail media network, has been busy. Today, the company’s division announced a new…
Report: Data Collaboration Spending ‘Set to Surge’
Data collaboration adoption is on the rise, according to a new report. Lotame, the OG data company that…
Amazon to Expand Ad Load on Prime Video
More ads are coming. According to a report by the FT, Amazon will increase ad breaks on Prime…
Pinterest Joins Meta and Google, Unveils AI-Powered Performance+ Suite
Today, Pinterest announced the launch of Pinterest Performance+, a suite of AI and automation tools designed to enhance…
Crosshatch Lands $2.7 Million for Privacy-Focused Personalization
Crosshatch, a new tech startup, wants you to BYOP, “Bring Your Own Personalization.” (Note: This cringeworthy phrase was…
The Fight for Oracle’s Clients Continues as Ad Biz Closes
“Everything that has a beginning has an end,” says the Oracle to Keanu Reeves’ Neo in The Matrix…
Google Exec: DOJ ‘Missed the Forest for the Trees’ in Antitrust Trial
The US vs. Google adtech antitrust trial ended last week after nearly a month. Closing arguments are set…
Terry Kawaja Says ‘Guilty is Good’ for Google in Landmark AdTech Trial
It’s finally over… sort of. The US versus Google adtech antitrust trial has officially concluded. The DOJ has…
Tweet of the Week: How X’s Blocking Update Could Hurt Advertisers
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Ryan Reynolds’ MNTN Eyes 2025 IPO
Adtech IPOs are back, baby. Or will be soon. Bloomberg is reporting that MNTN, the CTV adtech company…