Verve Group Buys Nexstar’s Video Ad Platform
Ad platform Verve Group is acquiring Nexstar Media Group’s digital video ad technology platform, previously known as LKQD.…
Top TV Consortium OpenAP Launches SSP for Linear Buyers
TV company OpenAP, a consortium of TV publishers whose members include AMC, Fox, NBCUniversal, ViacomCBS, The Weather Channel,…
DoubleVerify Says New Offering is the ‘Next Evolution’ of Brand Safety
Media measurement company DoubleVerify has launched Brand Suitability Tiers for both advertisers and publishers. The launch comes after…
Verizon Media Enters ID Arena with ConnectID
Third-party cookies are being phased out by regulators and browsers. As a result, lately we have seen a…
Nielsen Taps Wells Fargo Exec to Lead Marketing
Measurement company Nielsen has tapped a new head of marketing, with Jamie Moldafsky joining as Chief Marketing and…
StitcherAds & Facebook Partner for #BuyBlack Friday
StitcherAds, a performance-focused platform brands use to build and manage social media ad campaigns, is partnering with Facebook…
AppsFlyer, Now Valued at $2 Billion, Lands Investment From Salesforce
Mobile attribution and analytics company AppsFlyer has landed an investment from Salesforce Ventures, extending a $210 million Series…
DoubleVerify Rolls Out Video Complete
Measurement and verification company DoubleVerify has launched a new digital video solution called Video Complete. Video Complete delivers…
Lotame Gets Into the Identity Game with Panorama ID
Data solutions company Lotame has launched its own identity offering called Panorama ID. The company says the new…
Verizon Media’s New CTO Hails From Gap & AmEx
Verizon Media has added a new head of technology, tapping Rathi Murthy as the company’s Chief Technology Officer.…
DoubleVerify Debuts Real-Time Ad Performance Solution at CES
Today, at CES, DoubleVerify launched a brand-new, real-time measurement platform to evaluate online ad effectiveness called Authentic Performance.…
Project OAR Takes Flight With New Tech Updates
Project OAR (OAR stands for “Open Addressable Ready”) launched in 2018 in an effort to recommend standard advertising…