ANA Study Shows MFA Crackdown Continues
Junky made-for-advertising (MFA) sites are being kicked to the curb. That’s according to a new Programmatic Transparency Benchmarks…
IAB Tech Lab Debuts Guide for ID-Less Advertising
The IAB Tech Lab has published a new framework for advertisers navigating the end of online identifiers, like…
Adlook and FreeWheel Announce Deep Learning-Powered Partnership
Adlook has teamed up with Comcast’s SSP, FreeWheel, to apply deep learning technology to premium CTV and online…