NIQ Expands Purchase Data Targeting With Adsquare Collab
What people buy—and where—has long been the industry’s most valuable signal. To that end, NIQ, a consumer intelligence…
Adform Unveils Map-Based DOOH Buying Tool
More visuals, please. Adtech company Adform—which also offers a DSP—unveiled a new feature last week, right before the…
StackAdapt and Adsquare Team Up to Crack the Code on Measuring Ad-to-Store Visits
Connecting ads to foot traffic has always been an elusive goal for marketers. However, DSP StackAdapt and location…