OpenAI Introduces Ads Manager, Explores Conversion Ads
Is OpenAI officially an adtech company? We think so. Ads are one thing, but a new Digiday report…
ChatGPT Ads Top Meta for Lead Quality?
Yes, you read that right. Neil Patel, marketing influencer and founder of NP Digital, shared early data on…
Publicis and The Trade Desk Spar Over Audit
The Trade Desk is tired of resetting its “days without incident” counter. In new reporting from Ad Age…
Perplexity Eyes Ad Workflows With New AI Agent
Perplexity might be bowing out of an ad-supported model, but it still wants a role in advertising another…
Experian Expands Identity Capabilities With AtData Deal
Data and technology company Experian has announced the acquisition of AtData, a provider of “verified” email insights with…
AppLovin Called a “Scam” in Viral Post
Man, AppLovin can’t catch a break this year. After reporting strong earnings last week, the company saw its…
TikTok Expands Access to AI Chatbot Tako — Are Ads Next?
It’s Tako time. In 2023, TikTok launched Tako, a gen AI chatbot in beta, positioning it as a…
X Courts Advertisers for Grok Amid Regulator Scrutiny
Amid ongoing turmoil, X is looking for advertisers for Grok. Over the weekend, as Adweek reported on the…
OpenAI Seeks $60 CPM for Ads in ChatGPT
According to a new report from The Information, OpenAI is seeking $60 per 1,000 views ($60 CPM) for…
DoubleVerify Debuts AI-Powered Streaming Transparency at CES
What happens when you blend two major adtech trends — CTV transparency and agentic AI? You get DoubleVerify’s…
Is TikTok Paying Users to Search?
Is TikTok incentivizing searches on its platform? Well, yes, it seems. Over the past few months, we’ve received…
AI Bots Are Clicking Ads 10X More Than Humans
The bots have arrived. And they like to click things. According to new research from DoubleVerify, which they…