DoubleVerify Warns of Rising AI-Fueled CTV Fraud
Fraudsters, give us a break, please. New research from DoubleVerify reveals a massive 140% surge in CTV fraud…
PubMatic Pushes AI Across Its Platform
PubMatic is taking a break from beating up Google to remind everyone it has some cool AI. Yesterday,…
Will a Big Funding Slump Squeeze AdTech?
Will funding be harder to come by in adtech? Maybe. According to new data from Crunchbase, global startup…
Marketers Waste Millions Each Year on Manual Ad Optimization
The marketing industry has a knob-and-dial-turning problem. That’s according to a new study from media quality and performance…
The Trade Desk Posts Strong Q2, But Q3 Outlook Spooks Market
Like other independent adtech companies, The Trade Desk posted strong Q2 results. The company reported revenue of $694…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
DoubleVerify Warns Advertisers About AI Recipe Sites
Recipe sites can often feel like MFA. They’re slideshow-heavy and jam-packed with ads. Now, according to new research,…
Spectrum Reach Debuts AI Media Planner for TV
Spectrum Reach, the ad sales division of telecom company Charter, has just unveiled a new AI platform called…
Cloudflare’s New Tool Helps Publishers Charge AI Crawlers
Cloudflare has just launched Pay Per Crawl, a new feature that lets publishers and content creators charge AI…
Benchmark: DSPs That Don’t Embrace AI Agents Will Go Extinct
Last week, Benchmark Company, the investment banking firm, released a new research report, with a strong focus on…
REPORT: AI Agents Might Just Threaten You
At Cannes Lions, talk of AI agents and agentic AI being the future of advertising was everywhere. AI…
DV CEO: We’re Talking to Ad-Supported AI Platforms
DoubleVerify is eyeing ad-supported AI experiences—think chatbots and search—as a growth opportunity. Speaking at the company’s Innovation Day…