Gigi Debuts Agentic AI for Amazon DSP Campaigns
A year ago, Gigi launched to help advertisers buy Amazon streaming ads. Now, the startup appears to be…
Amazon’s ‘Full-Funnel’ Ad Business Keeps Growing
Nothing can stop Amazon. The company reported its Q4 2024 numbers this week, with Advertising Services revenue hitting…
Farewell, Freevee
Gone too soon. After some rumors surfaced about this earlier in the year, Variety has now confirmed Amazon…
Amazon to Expand Ad Load on Prime Video
More ads are coming. According to a report by the FT, Amazon will increase ad breaks on Prime…