Vibe.co Raises $50M to Build the ‘Meta for TV Advertising’
Funding is down in adtech—but not for everyone. Yesterday, Vibe.co, which is part of a growing crop of…
Universal Ads Unveils AI-Powered TV Ad Builder
Comcast’s Universal Ads is continuing its SMB push. Earlier this week, Universal Ads—positioning itself as a one-stop TV…
Is the “We’re on TV” Effect Propping Up CTV CPMs?
What’s keeping CTV CPMs high even as more inventory becomes available? On the Ad Nauseam podcast last week,…
Comcast’s New AI Tool Promises Affordable, High-Impact TV Ads
Comcast is a massive company, but it feels like they’ve been moving faster than many in adtech over…
A+E Renews FreeWheel Deal, Touts Audience Manager
Comcast’s adtech moves continue in 2025. The company’s SSP, FreeWheel, will remain the preferred partner for A+E Global…
Ramp Users Can Now Buy CTV via Universal Ads
Comcast’s Universal Ads is partnering with LiveRamp. At least, that’s what we started writing—until we did a double…
MNTN Files for IPO, Betting on Performance CTV
Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
With Deal Officially Closed, Outbrain is Now Teads
Outbrain is no more. Today, the company announced the completion of its acquisition of Teads, following regulatory approvals.…
Comcast’s Effectv Taps Clarivoy for Better Auto Ad Attribution
Comcast is kind of crushing it on the adtech side lately, no? Earlier this week, the company announced…
Nielsen’s Big Data + Panel Solution Lands MRC Accreditation
Nielsen might be a legacy measurement company, but they’re breaking new ground today. The company announced it is…
CTV for All: Comcast Launches Universal Ads to Help SMBs Buy CTV
You get CTV ads, and you get CTV ads—everyone gets CTV ads! Seriously, though! Today, timed to CES,…
Roku’s Programmatic Push Continues with FreeWheel
Roku continues to shed its “walled garden” identity. Yesterday, the company announced it was expanding its relationship—see this…