National Media Insights and Kinetiq Partner on Political Ad Intelligence Platform
The presidential election might be over, but the midterms are only a year away. (Are you exhausted yet?)…
Google Upgrades DV360 CTV with Household Targeting & Insights
Leave The Trade Desk alone, Google! The stock is up today, damnit! OK, we’re late on this one…
Google Wades Into the “Sorta CTV” Debate
The “sorta CTV” debate rages on. Sort of. Google has updated its Ad Manager policies to clarify the…
Sonos Scraps Video Player—Does This Hurt TTD’s Smart TV OS?
Sonos has scrapped its long-rumored streaming video player, codenamed “Pinewood,” according to a new report from The Verge.…
Viant Buys Lockr to Scale its ID Solutions
Maybe chill, everyone? Sheesh. M&A in adtech is moving so quickly that new deals are announced before we…
MNTN Files for IPO, Betting on Performance CTV
Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
Leave AppLovin Alone
Back in November, we published a post titled “For AppLovin, as Earnings Soar, Scrutiny Follows.” And, well, that…
YouTube CEO: “YouTube Is the New TV”
YouTube is TV, and TV is YouTube. That’s the key takeaway from YouTube CEO Neal Mohan’s annual letter.…
Amazon’s ‘Full-Funnel’ Ad Business Keeps Growing
Nothing can stop Amazon. The company reported its Q4 2024 numbers this week, with Advertising Services revenue hitting…
Atmosphere TV CEO Weighs in on the “Sorta CTV” Debate
Last week, we wrote about the blurring of CTV and DOOH, which some called “sorta CTV.” That was…
Roku Backs tvScientific in $25.5M Round to Boost ‘Performance TV’
M&A and funding? AdTech is back, baby. CTV adtech company tvScientific today announced a $25.5 million Series B…
Is DOOH “Sorta CTV”? AdTech X Weighs In
Is AdTechRadar sorta journalism? A blog? Who knows! No, but seriously, the DOOH = CTV concept is an…