Instacart and Roku Team Up for Shoppable CTV Ads
CTV ad formats are heating up. In the past month, we’ve seen a flurry of new format announcements,…
Amazon to Expand Ad Load on Prime Video
More ads are coming. According to a report by the FT, Amazon will increase ad breaks on Prime…
Ryan Reynolds’ MNTN Eyes 2025 IPO
Adtech IPOs are back, baby. Or will be soon. Bloomberg is reporting that MNTN, the CTV adtech company…
Roku Launches Self-Serve Ads Manager, Targets Growth Marketers
After at least a year in beta, Roku has officially launched Roku Ads Manager, a self-service platform for…
Innovid Launches All-in-One QR Code Suite for CTV Advertising
Long live QR codes. QR codes never say die. QR codes forever. Anyway, you get it. Innovid, which…
Is Project Bridgewater The Trade Desk’s Smart TV OS?
Never underestimate the power of denial. Speaking of, despite CEO Jeff Green’s denial about building a smart TV…
Despite Denial, Reports Suggest Trade Desk and Sonos Teaming Up on Smart TV OS
What’s going on with The Trade Desk’s rumored smart TV OS? Is this real or not? Well, it’s…
Perion Touts Its CTV Growth
Perion, a publicly-traded company that offers an omnichannel adtech stack through divisions like Undertone and Hivestack (acquired late…
LG Turns Down Time into Prime Time with New Screensaver Ads
Native has arrived on LG smart TVs. Yesterday, LG Ads launched a full-screen “Native Screensaver” ad unit. It’s…
DoubleVerify Sees 3X Rise in AI-Generated App Reviews
Media measurement company DoubleVerify has released new data on the threat posed by AI-generated app reviews. According to…
The Trade Desk to Launch a Smart TV OS?
The Trade Desk wants to build a… Roku competitor? In a week of interesting news, this might be…
FreeWheel Taps Proximic for Contextual Tech & ID-Free Data
Publishers are publishers. They’re good at content, but, hey, sometimes they need help with adtech. Enter a new…