The 20 Best Reactions to Publicis Buying LiveRamp
A LiveRamp founder thinks Publicis got a very good deal. Following Publicis’ $2.2 billion acquisition of LiveRamp over…
Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
What is Curation, Anyway?
Curation is all the rage right now. Or at least it’s the thing adtech Twitter is focused on…
Report: Data Collaboration Spending ‘Set to Surge’
Data collaboration adoption is on the rise, according to a new report. Lotame, the OG data company that…
GroupM Partners with InfoSum for First-Party Data Support
“Neutrality, being agnostic, and being independent” is core to data clean room player InfoSum’s success, says Lauren Wetzel,…
Lotame Keeps Evolving with Curation Offering
Don’t call Lotame a DMP. Even in its 18th year, Andy Monfried’s company continues to reinvent itself. Last…