For AppLovin, as Earnings Soar, Scrutiny Follows
You either die a hero or live long enough to become the villain. It may not be fair,…
IAS Sees Jump in Publisher Growth, Credits Publica
I thought publishers don’t like verification companies? On Tuesday, IAS reported Q3 earnings of $133.5 million, up 11%…
TTD’s Jeff Green Calls Google ‘Convoluted,’ Sees Antitrust Case as Growth Opportunity
The Trade Desk beat projections for Q3 2024, but it wasn’t enough, apparently. Yesterday, TTD revealed that, for…
DoubleVerify Claims Victory in Battle for Moat Customers
The verification industry continues to chug along. Yesterday, DoubleVerify announced Q3 earnings, and dropped some pretty interesting figures. …
White Noise Apps are Secretly Stealing Millions from Advertisers
Ad fraud, especially in new channels, continues to be a threat for the ad industry. A new study…
DoubleVerify Advocates for More ‘Meaningful’ Attention Research
AdAge recently published an article titled “Attention Metrics Don’t Work,” citing two studies that show “little or no…
DoubleVerify Expands Video Integrations with Spotify and LinkedIn
DoubleVerify is expanding its video integrations with platforms that aren’t typically top-of-mind for video ads. Last week, the…
Is News Brand Safe? DoubleVerify Says ‘Yes’ With New Initiative
Over the last couple of months, a growing chorus of agencies and vendors have declared “news is brand…
The Fight for Oracle’s Clients Continues as Ad Biz Closes
“Everything that has a beginning has an end,” says the Oracle to Keanu Reeves’ Neo in The Matrix…
EMARKETER Drops Attention Ecosystem Report
EMARKETER has released an in-depth report on the adtech attention ecosystem. The report covers the key players in…
DoubleVerify Can Now Classify Deepfakes on Meta
To beat AI, you might need AI. On Friday, DoubleVerify announced it has expanded its Meta media quality…
DoubleVerify Sees 3X Rise in AI-Generated App Reviews
Media measurement company DoubleVerify has released new data on the threat posed by AI-generated app reviews. According to…