DoubleVerify Launches Cookie-less Performance Measurement Solution
Media measurement company DoubleVerify is officially entering the performance measurement category with a new solution called Authentic Attention.…
New CTV Ad Fraud Scheme Would Have Stolen $30-$50 Million
DoubleVerify’s fraud lab has identified and blocked “ParrotTerra,” a new CTV fraud scheme that the company says is…
Facebook is Working on Brand Safety Controls for its News Feed
Facebook is finally taking steps to bring brand safety to its News Feed. The company announced that it…
DoubleVerify Lands Top Google Exec for Global Role
Media measurement company DoubleVerify has announced it has hired Julie Eddleman as EVP, Global Chief Commercial Officer. In…
DoubleVerify Says New Offering is the ‘Next Evolution’ of Brand Safety
Media measurement company DoubleVerify has launched Brand Suitability Tiers for both advertisers and publishers. The launch comes after…
DoubleVerify Rolls Out Video Complete
Measurement and verification company DoubleVerify has launched a new digital video solution called Video Complete. Video Complete delivers…
DoubleVerify Debuts Real-Time Ad Performance Solution at CES
Today, at CES, DoubleVerify launched a brand-new, real-time measurement platform to evaluate online ad effectiveness called Authentic Performance.…