Experian Expands Identity Capabilities With AtData Deal
Data and technology company Experian has announced the acquisition of AtData, a provider of “verified” email insights with…
Media.net and Claritas Launch SSP Measurement and Optimization Solution
2025 really is shaping up to be the year of the SSP. Continuing that trend, Media.net, an SSP…
Media.net Adds Experian Audience Data to SSP
Cookies may be sticking around (for real this time!), but contextual targeting still matters. Media.net, a contextual advertising…
Curation is King as Experian Buys Audigent
Data giant Experian is riding the curation wave. Today, the company announced it’s acquiring data curation adtech business…
Experian Tackles Ad Addressability with Combined Data Product
Experian has announced the launch of Digital Graph and Marketing Attributes to support ad addressability across channels. The…