FreeWheel Launches AI Agent Infrastructure for CTV
FreeWheel is going agentic. Today, the company built on its CES announcement by launching what it describes as…
Universal Ads Unveils AI-Powered TV Ad Builder
Comcast’s Universal Ads is continuing its SMB push. Earlier this week, Universal Ads—positioning itself as a one-stop TV…
Comcast Pushes CTV Performance at Cannes
Comcast Advertising has been busy this year, to say the least. From FreeWheel to Universal Ads, the company…
FreeWheel Grows CTV Marketplace with New Publisher Partners
FreeWheel is wheelin’ and dealin’ (we had to, sorry!). Today, the company announced an expansion of its SSP…
FreeWheel Declutters With New CTV Suites
FreeWheel is more than you might think — and now, it’s easier to understand, too. Today, the company…
A+E Renews FreeWheel Deal, Touts Audience Manager
Comcast’s adtech moves continue in 2025. The company’s SSP, FreeWheel, will remain the preferred partner for A+E Global…
Ramp Users Can Now Buy CTV via Universal Ads
Comcast’s Universal Ads is partnering with LiveRamp. At least, that’s what we started writing—until we did a double…
Comcast’s Effectv Taps Clarivoy for Better Auto Ad Attribution
Comcast is kind of crushing it on the adtech side lately, no? Earlier this week, the company announced…
CTV for All: Comcast Launches Universal Ads to Help SMBs Buy CTV
You get CTV ads, and you get CTV ads—everyone gets CTV ads! Seriously, though! Today, timed to CES,…
Roku’s Programmatic Push Continues with FreeWheel
Roku continues to shed its “walled garden” identity. Yesterday, the company announced it was expanding its relationship—see this…
FreeWheel Launches Contextual Marketplace to Boost Ad Targeting Across Streaming
Comcast’s FreeWheel today announced the launch of a Contextual Marketplace to help publishers monetize streaming inventory and to…
Adlook and FreeWheel Announce Deep Learning-Powered Partnership
Adlook has teamed up with Comcast’s SSP, FreeWheel, to apply deep learning technology to premium CTV and online…