IAB Pushes for Standardization as CTV Ad Formats Surge
From pause ads to screensaver and shoppable ads, we’ve seen a surge of new—or at least more widely…
IAB Tech Lab Debuts ADMaP for Secure Attribution Measurement
PETs, TEEs, now ADMaP. Adtech and its acronyms, man. The IAB Tech Lab launched the Attribution Data Matching…
IAB Tech Lab Advances Ad Privacy with PAIR Protocol
About a week ago, the IAB Tech Lab introduced the PAIR (Publisher Advertiser Identity Reconciliation) protocol. PAIR gives…
IAB Tech Lab Wants Feedback on New Addressability Standards
With the cookie-less web approaching, at this year’s virtual IAB Annual Leadership Meeting, the IAB Tech Lab, the…