IAB Tech Lab Debuts Guide for ID-Less Advertising
The IAB Tech Lab has published a new framework for advertisers navigating the end of online identifiers, like…
GumGum Urges Industry to Embrace Contextual, Ditch Identity
At Advertising Week, GumGum, a leading contextual adtech company, is calling on the industry to move away from…
Experian Tackles Ad Addressability with Combined Data Product
Experian has announced the launch of Digital Graph and Marketing Attributes to support ad addressability across channels. The…
FreeWheel Taps Proximic for Contextual Tech & ID-Free Data
Publishers are publishers. They’re good at content, but, hey, sometimes they need help with adtech. Enter a new…
New Lotame Study Finds Marketers & Publishers at Odds Over Contextual Targeting
Data solutions company Lotame has announced new research looking at the future of cookie-less advertising. The report surveyed…
Lotame Gets Into the Identity Game with Panorama ID
Data solutions company Lotame has launched its own identity offering called Panorama ID. The company says the new…