IAB Tech Lab Proposes ECAPI to Standardize Conversion APIs
CAPI is getting some standardization. Earlier today, the IAB Tech Lab announced a new standard up for public…
Index Exchange Takes Google to Court Over Ad Monopoly
Index Exchange is joining a growing group of adtech companies (and publishers) suing Google for monopoly damages. In…
Tweet of the Week: AdTechGod Dissects Forrester’s SSP Report
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Google Updates Privacy Sandbox Following Industry Feedback
Google has shared an update on new developments for Privacy Sandbox in a blog post published today. Amit…
Google Uses Retail Media to Argue Against Monopoly Claims
Yesterday, ahead of its defense against a DOJ antitrust trial this week over the company’s advertising technology, Google…