Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
Nielsen and InfoSum Link Up on Data Collaboration
Interoperability is still hot, damnit. Nielsen announced today that its Nielsen Marketing Cloud (NMC) data is now available…
FTC’s New AdTech Villain (For Today): Data Clean Rooms
The FTC has set its sights on the adtech industry once again (it feels like there’s a pattern…
InfoSum CEO Responds to Google’s Confidential Matching
Yesterday, Google announced the introduction of “confidential matching,” a new, security-focused way to connect an advertiser’s first-party data…
GroupM Partners with InfoSum for First-Party Data Support
“Neutrality, being agnostic, and being independent” is core to data clean room player InfoSum’s success, says Lauren Wetzel,…