iSpot Enters the Agentic Race With SAGE
TV ad measurement company iSpot is launching its own agentic AI platform. Today, the company announced SAGE, which…
Acxiom and TTD Launch True Intelligence
Who needs artificial when you can have true? IPG’s data tech company Acxiom has launched True Intelligence, a…
Paramount, iSpot, and Circana Link Up to Tie TV Ads to In-Store Sales
“Bridging the gap between in-store sales and online”—we’ve heard that before. But this one seems pretty cool. Circana,…
Nielsen’s Big Data + Panel Solution Lands MRC Accreditation
Nielsen might be a legacy measurement company, but they’re breaking new ground today. The company announced it is…