WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
Perion Adopts The Trade Desk’s UID 2.0
Public adtech companies teaming up—we love to see it. Yesterday, Perion—fresh off introducing Perion One, a strategy unifying…
Viant Buys Lockr to Scale its ID Solutions
Maybe chill, everyone? Sheesh. M&A in adtech is moving so quickly that new deals are announced before we…