Yahoo’s Identity Suite Now Available to SSPs
Yahoo continues to expand its identity toolkit. Today, Yahoo announced that its Identity Solutions suite—which includes Yahoo ConnectID,…
Google Exec: DOJ ‘Missed the Forest for the Trees’ in Antitrust Trial
The US vs. Google adtech antitrust trial ended last week after nearly a month. Closing arguments are set…
Blitz Makes Magnite its Preferred SSP
Magnite has announced an interesting customer win, sharing that Blitz, a platform that lets gamers analyze their performance…
Lotame ID Lands Key Support from Magnite, Advance Local & More
In October, data solutions company Lotame launched its own identity offering called Panorama ID. At launch, Lotame said…