Instacart’s Carrot Ads Earns MRC Accreditation
These carrots are officially MRC accredited. No, but seriously, Instacart has received MRC accreditation for metrics — impressions,…
Comscore Lands New MRC Accreditation
Accreditation still matters. Especially in TV. Today, Comscore announced new MRC accreditation for its household-level TV measurement covering…
Nielsen’s Big Data + Panel Solution Lands MRC Accreditation
Nielsen might be a legacy measurement company, but they’re breaking new ground today. The company announced it is…
Direct Digital Holdings Secures $20M from New Circle
Direct Digital Holdings, the company that owns Colossus SSP, has secured $20 million from New Circle, an investment…
Flashtalking Acquires Anti-Fraud Company Protected Media
Independent ad server Flashtalking is getting into the verification business. Today, the company announced it’s acquiring Protected Media,…
YouTube Touts Third-Party Accreditation for Brand Safety
Earlier this week, YouTube announced it had become the first UGC platform to receive a content level brand…