Why Netflix’s New Ad Metric Makes Sense
Netflix has announced a new ad metric — and it’s already drawing some criticism. The new metric, “monthly…
Walmart Buying Criteo “Makes So Much Sense”
Since last week’s news that Walmart and The Trade Desk might have an evolving relationship (per a report…
GumGum CTO: FAST Channel Boom Unlocks ‘Mindset’ Targeting
At Cannes Lions, GumGum hosted a panel on scaling CTV and balancing creative innovation with standardization, featuring speakers…
Comcast Pushes CTV Performance at Cannes
Comcast Advertising has been busy this year, to say the least. From FreeWheel to Universal Ads, the company…
Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…
Winners and Losers in Big Tech’s Q1 Earnings
Big Tech’s Q1 2025 earnings are in and, while there were pretty positive numbers to report, investor reactions…
Yahoo Updates AI to Tackle Unpredictable Ad Surges in Live Sports
Why pop champagne when you can read about adtech news? Or, even better, pop your champagne while reading…
Streaming Ad Prices Plummet, Thanks to Amazon
The UnitedHealthcare assassin isn’t the only one going down. So are streaming CPMs… (*Ducks*) In January, Amazon launched…
Magnite Beats Q3 Projections, Talks Up Deals with Netflix and Disney
Last week (we’re late, we’re sorry!), Magnite reported Q3 earnings, and they were, in journalistic terms, quite good.…
Google’s Q3 Results Beat Expectations as YouTube Revenue Tops $50B
Google announced its Q3 earnings yesterday and the stock surged post. “We generated strong revenue growth in the…
Will the FTC’s ‘Click-to-Cancel’ Rule Hurt Streamers and News Publishers?
Today, the FTC dropped a pretty cool announcement: a finalized “click-to-cancel” rule, which requires companies to make it…
Netflix’s Ad Business is on a Tear
Netflix is talking up its burgeoning ad business’ successes in a new blog post by Amy Reinhard, the…