Comcast Pushes CTV Performance at Cannes
Comcast Advertising has been busy this year, to say the least. From FreeWheel to Universal Ads, the company…
TikTok Enters AI Ad Performance Race with Smart+ Launch
After announcing new search features last week, TikTok introduced more advertising tools today, timed to Advertising Week. Most…
DoubleVerify Launches Cookie-less Performance Measurement Solution
Media measurement company DoubleVerify is officially entering the performance measurement category with a new solution called Authentic Attention.…
DoubleVerify Debuts Real-Time Ad Performance Solution at CES
Today, at CES, DoubleVerify launched a brand-new, real-time measurement platform to evaluate online ad effectiveness called Authentic Performance.…