ChatGPT Ads Top Meta for Lead Quality?
Yes, you read that right. Neil Patel, marketing influencer and founder of NP Digital, shared early data on…
Google Brings Deal-Based Ads to AI Search With Direct Offers
Google’s AI just learned how to haggle. Timed to NRF, the company has rolled out a new AI…
Is TikTok Paying Users to Search?
Is TikTok incentivizing searches on its platform? Well, yes, it seems. Over the past few months, we’ve received…
Is OpenAI Set to Become an AdTech Company?
ChatGPT’s parent, OpenAI, may soon become an adtech company. (Finally! Join us—the water’s warm over here!) The Financial…
DOJ Proposes Sweeping Remedies in Landmark Antitrust Case Against Google
Advertising Week has been busy. The Department of Justice has taken the next step in its landmark antitrust…
Does TikTok’s AI Favor Specific Brands in Search Results?
As Google faces antitrust search scrutiny, at the same time, there are other players emerging as search challengers. …