MNTN and PubMatic Team Up to Expand CTV Access
CTV keeps getting more accessible—and today’s partnership between MNTN and PubMatic pushes that trend forward. Under the deal,…
New Study Finds Ads Drive Back-to-School Shopping Decisions
Ads actually get people to buy things! We always suspected this was true, but now we’ve got the…
YouTube CEO: “YouTube Is the New TV”
YouTube is TV, and TV is YouTube. That’s the key takeaway from YouTube CEO Neal Mohan’s annual letter.…
Amazon’s ‘Full-Funnel’ Ad Business Keeps Growing
Nothing can stop Amazon. The company reported its Q4 2024 numbers this week, with Advertising Services revenue hitting…
CTV for All: Comcast Launches Universal Ads to Help SMBs Buy CTV
You get CTV ads, and you get CTV ads—everyone gets CTV ads! Seriously, though! Today, timed to CES,…
Yahoo Updates AI to Tackle Unpredictable Ad Surges in Live Sports
Why pop champagne when you can read about adtech news? Or, even better, pop your champagne while reading…
FreeWheel Launches Contextual Marketplace to Boost Ad Targeting Across Streaming
Comcast’s FreeWheel today announced the launch of a Contextual Marketplace to help publishers monetize streaming inventory and to…
Fubo Levels Up with Four New CTV Ad Formats
CTV formats are a hot topic right now and Fubo is about to ride that wave, too. Yesterday,…
Is Project Bridgewater The Trade Desk’s Smart TV OS?
Never underestimate the power of denial. Speaking of, despite CEO Jeff Green’s denial about building a smart TV…
Despite Denial, Reports Suggest Trade Desk and Sonos Teaming Up on Smart TV OS
What’s going on with The Trade Desk’s rumored smart TV OS? Is this real or not? Well, it’s…
Perion Touts Its CTV Growth
Perion, a publicly-traded company that offers an omnichannel adtech stack through divisions like Undertone and Hivestack (acquired late…
Chick-fil-a to Serve Up Streaming?
Disney+, Max, Peacock, and Channel-fil-a? Yes, Chick-fil-a is reportedly interested in launching its own streaming “platform,” according to…