The Trade Desk Ditched Delaware Before It Was Cool
Delaware, we hardly knew ye. Over the last few days, several big companies—Meta, Dropbox, Automattic, and others—have announced…
What Impact Will Sonos Turmoil Have on The Trade Desk’s CTV OS?
Yesterday, Bloomberg reported that the “woes of speaker maker Sonos have raised the prospect of a takeover.” While…
The Trade Desk Snaps Up Sincera in Rare Acquisition
We’re half a month into the New Year and adtech M&A is already heating up. The Trade Desk…
Disney Launches Certification Program for Live CTV Ad-Buying
Is it CES or CTVES. Feels like the latter. Last week, we covered an algorithm update by Yahoo…
Tweet of the Week: Doug Lauretano Challenges the Narrative on Bid Duplication
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, and sometimes even weird tweets from…
Yahoo Updates AI to Tackle Unpredictable Ad Surges in Live Sports
Why pop champagne when you can read about adtech news? Or, even better, pop your champagne while reading…
Could RFK’s Pharma TV Ad Ban Be a Win for AdTech?
Will the incoming Trump administration ban pharmaceutical ads on TV? It could, according to a new report by…
Bid Duplication Wastes Up to $20 Billion Annually
On Friday, in a post on X, Jud Spencer, a software developer at DSP The Trade Desk, estimated…
Google Policy Update Faces ICO Scrutiny for Fingerprinting
Google updated its ad platform policies this week to “reflect the latest evolutions in technology and meet our…
Pixalate Reports Nearly One-Quarter of CTV Traffic Is Fraudulent
CTV fraud is a major problem. A new report by Pixalate finds that the invalid traffic (IVT) rate—defined…
AMA Powers Up Digital Audio Advertising with New Data Features
AMA is basically a DCO (dynamic creative optimization) company for digital audio. They work with clients like Starbucks…
Curation is King as Experian Buys Audigent
Data giant Experian is riding the curation wave. Today, the company announced it’s acquiring data curation adtech business…