Bid Duplication Wastes Up to $20 Billion Annually
On Friday, in a post on X, Jud Spencer, a software developer at DSP The Trade Desk, estimated…
Pixalate Reports Nearly One-Quarter of CTV Traffic Is Fraudulent
CTV fraud is a major problem. A new report by Pixalate finds that the invalid traffic (IVT) rate—defined…
Curation is King as Experian Buys Audigent
Data giant Experian is riding the curation wave. Today, the company announced it’s acquiring data curation adtech business…
Twitter Has Thoughts on The Trade Desk’s Ventura Launch and Roku
Earlier today, The Trade Desk announced its long-rumored CTV OS, Ventura. A key passage in Axios’ exclusive about…
Whoops: Did The Current Just Leak The Trade Desk’s Smart TV OS Launch?
We’ve reported on Project Bridgewater before—the rumored smart TV OS in development by The Trade Desk (TTD). Janko…
TTD’s Jeff Green Calls Google ‘Convoluted,’ Sees Antitrust Case as Growth Opportunity
The Trade Desk beat projections for Q3 2024, but it wasn’t enough, apparently. Yesterday, TTD revealed that, for…
Spotify Expands Partnership with The Trade Desk
According to a new report by Axios, Spotify is launching its own ad exchange (or SSP?) to capture…
IAB Pushes for Standardization as CTV Ad Formats Surge
From pause ads to screensaver and shoppable ads, we’ve seen a surge of new—or at least more widely…
Adelaide Brings Pre-Bid Attention Targeting to The Trade Desk
Move over, AI. Attention is hot, too. Adelaide, the attention-focused startup, has announced an expanded integration with The…
AdTech Venture Funding Declines
A new report by Crunchbase finds that U.S. adtech startups have seen a dramatic decline in venture funding,…
The Trade Desk Responds to Google’s Decision on Cross-Site Targeting
With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…
Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoC
With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…