Vibe.co Raises $50M to Build the ‘Meta for TV Advertising’
Funding is down in adtech—but not for everyone. Yesterday, Vibe.co, which is part of a growing crop of…
Universal Ads Unveils AI-Powered TV Ad Builder
Comcast’s Universal Ads is continuing its SMB push. Earlier this week, Universal Ads—positioning itself as a one-stop TV…
Is the “We’re on TV” Effect Propping Up CTV CPMs?
What’s keeping CTV CPMs high even as more inventory becomes available? On the Ad Nauseam podcast last week,…
Comcast Pushes CTV Performance at Cannes
Comcast Advertising has been busy this year, to say the least. From FreeWheel to Universal Ads, the company…
FreeWheel Grows CTV Marketplace with New Publisher Partners
FreeWheel is wheelin’ and dealin’ (we had to, sorry!). Today, the company announced an expansion of its SSP…
Universal Ads Launches Business Partner Program
It has only existed for about six months but Universal Ads continues to do cool things. Or at…
A+E Renews FreeWheel Deal, Touts Audience Manager
Comcast’s adtech moves continue in 2025. The company’s SSP, FreeWheel, will remain the preferred partner for A+E Global…
Ramp Users Can Now Buy CTV via Universal Ads
Comcast’s Universal Ads is partnering with LiveRamp. At least, that’s what we started writing—until we did a double…
MNTN Files for IPO, Betting on Performance CTV
Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
With Deal Officially Closed, Outbrain is Now Teads
Outbrain is no more. Today, the company announced the completion of its acquisition of Teads, following regulatory approvals.…
Comcast’s Effectv Taps Clarivoy for Better Auto Ad Attribution
Comcast is kind of crushing it on the adtech side lately, no? Earlier this week, the company announced…
CTV for All: Comcast Launches Universal Ads to Help SMBs Buy CTV
You get CTV ads, and you get CTV ads—everyone gets CTV ads! Seriously, though! Today, timed to CES,…