Yahoo’s Identity Suite Now Available to SSPs
Yahoo continues to expand its identity toolkit. Today, Yahoo announced that its Identity Solutions suite—which includes Yahoo ConnectID,…
Yahoo’s Cookieless ID Now Compatible with Snowflake
Yahoo DSP and Snowflake have announced an integration to make Yahoo ConnectID, Yahoo’s cookieless alternative identifier, compatible with…
Carbon Emissions Drop as USAA, Yahoo, and Scope3 Target MFAs
MFAs, begone. The Yahoo DSP team has published a blog post about its work with the USAA, a…