Paramount, iSpot, and Circana Link Up to Tie TV Ads to In-Store Sales
“Bridging the gap between in-store sales and online”—we’ve heard that before. But this one seems pretty cool. Circana,…
France Slaps Apple With $162M Fine Over ATT
Revenge is best served on a baguette. Apple has been fined €150 million – equivalent to $162.4 million…
AI Ad Startup Icon Responds to Viral, Scathing Tweet
This bad review is definitely not AI. We’ve written before about Peter Thiel-backed Icon, the startup that bills…
Western Union Taps Vistar to Power Its DOOH Ad Ambitions
Nice win for T-Mobile-owned Vistar Media. Today, the company announced that Western Union has tapped Vistar to help…
Does Allstate Have a DSP?
Does Allstate have a DSP? Maybe? Great catch by The Last Party Cookie, who spotted this Allstate job…
YouTube to Test Dynamic Ad Insertion for Host-Read Podcast Ads
YouTube is betting big on podcast advertising. The platform plans to test dynamic ad insertion for host-read ads,…
A+E Renews FreeWheel Deal, Touts Audience Manager
Comcast’s adtech moves continue in 2025. The company’s SSP, FreeWheel, will remain the preferred partner for A+E Global…
5 Questions with RPM Labs’ John Gomez: Making Retail Media Work in Mobile Wallets
Last month, CoolerX, the in-store retail media technology company, launched a spin-off called RPM Labs focused on bringing…
OpenAI’s Sam Altman Shrugs at Ad Revenue, Calls It “Some Number of Dimes”
Damn, Sam. (We are Dr. Seuss, but not racist.) Sam Altman, in an interview with Stratechery released today,…
Google Upgrades DV360 CTV with Household Targeting & Insights
Leave The Trade Desk alone, Google! The stock is up today, damnit! OK, we’re late on this one…