Instacart’s Carrot Ads Earns MRC Accreditation
These carrots are officially MRC accredited. No, but seriously, Instacart has received MRC accreditation for metrics — impressions,…
Why Netflix’s New Ad Metric Makes Sense
Netflix has announced a new ad metric — and it’s already drawing some criticism. The new metric, “monthly…
Amazon Sues Perplexity Over AI Shopping
Amazon is reportedly suing Perplexity — the AI search and browser startup — over its Comet browser’s ability…
DoubleVerify Rolls Out New Offering to Measure AI Agents and Avoid AI Slop
It’s an agentic world — and advertisers are racing to keep up. That’s the thinking behind AI Agent…
IAB Tech Lab Rolls Out User Context Protocol
As the adtech industry works to become more AI-enabled and agentic, the IAB Tech Lab yesterday announced the…
Survey: Sora Sparks Major Fears — And a New Ad Challenge
Sora, OpenAI’s new AI video creation platform and (kind of a) social media network, has people concerned, according…
JD Vance Pivots From Palantir to Slam Digital Advertising
When asked — or heckled, really — about his relationship with Palantir yesterday at a Turning Point USA…
Media.net Launches Bytes to Bring Vertical Video to the Open Web
This is a product launch with some BITE (forgive us). Today, contextual advertising technology company Media.net officially launched…
Google’s Own AI Estimates Billions Lost on Privacy Sandbox
Google’s Gemini has weighed in on how much the adtech industry may have lost on the essentially now-defunct…
Court Rules Google’s Antitrust Liability is Now “Settled Law”
A federal court in New York has ruled that Google is legally liable for monopolizing the ad server…
Forrester: Open Web to Lose 30% of Ad Dollars in 2026
Forrester has released its 2026 B2C marketing predictions — and one of them is a bit gloomy for…
The Trade Desk Pushes Back on Amazon’s DSP Bake-Off
On Friday, Adweek reported that Amazon DSP “is approaching some agencies and offering free head-to-head testing of its…