Read More CCommerce Media The Home Depot Talks Data and In-Store Growth for Its Media Network at Advertising WeekbyStaff10/17/2024 At Advertising Week, Melanie Babcock, The Home Depot’s VP of Orange Apron Media and Monetization, made me laugh.…
Read More RRegulation Will the FTC’s ‘Click-to-Cancel’ Rule Hurt Streamers and News Publishers?byStaff10/16/2024 Today, the FTC dropped a pretty cool announcement: a finalized “click-to-cancel” rule, which requires companies to make it…
Read More PPrivacy IAB Tech Lab Debuts ADMaP for Secure Attribution MeasurementbyStaff10/16/2024 PETs, TEEs, now ADMaP. Adtech and its acronyms, man. The IAB Tech Lab launched the Attribution Data Matching…
Read More DDSP Amazon Revamps DSP with New UI and AI FeaturesbyStaff10/16/2024 This week is Amazon’s big unBoxed conference, and the Amazon Ads group is announcing several big updates to…
Read More BBrand Safety Is News Brand Safe? DoubleVerify Says ‘Yes’ With New InitiativebyStaff10/15/2024 Over the last couple of months, a growing chorus of agencies and vendors have declared “news is brand…
Read More MMeasurement Confiant and Colossus Team Up to Take Down MalvertisingbyStaff10/14/2024 The ad industry is facing a growing threat: malvertising. CNBC reported in September that malvertising—hackers using online ads…
Read More CContextual GumGum Urges Industry to Embrace Contextual, Ditch IdentitybyStaff10/14/2024 At Advertising Week, GumGum, a leading contextual adtech company, is calling on the industry to move away from…
Read More TTweet of the Week Tweet of the Week: Moe Chughtai Talks X’s Hidden Strength in Contextual TargetingbyStaff10/11/2024 Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Read More FFunding Funding News: HUMAN and Scope3 Land Fresh Capital, Eye ExpansionbyStaff10/10/2024 Funding news in adtech—where have you been? Yesterday, HUMAN announced it has raised $50 million from WestCap, with…
Read More TTV Instacart and Roku Team Up for Shoppable CTV AdsbyStaff10/09/2024 CTV ad formats are heating up. In the past month, we’ve seen a flurry of new format announcements,…