Gigi Debuts Agentic AI for Amazon DSP Campaigns
A year ago, Gigi launched to help advertisers buy Amazon streaming ads. Now, the startup appears to be…
Will Meta’s New AI Ad Tools Wipe Out Creative AI Startups?
Did you hear that? That’s the sound of a group of gen AI adtech startups dying. According to…
AI Agents Could Gut Google Search Volume, Says Perplexity CEO
AI agents are all the rage. But what happens to advertising if they start doing our Google searches…
Report: Hundreds of Mobile Apps May Be Illegally Sharing Kids’ Data
Ad verification firm Pixalate has released a new report raising alarms about children’s data privacy on mobile apps. …
Is The Trade Desk’s Smart TV Bet in Trouble?
The adtech tea is hot. Right before The Trade Desk officially launched its smart TV OS, Ventura, who…
Comcast’s New AI Tool Promises Affordable, High-Impact TV Ads
Comcast is a massive company, but it feels like they’ve been moving faster than many in adtech over…
Judge Tosses Rumble’s Google Antitrust Case
From a Rumble to a whimper. Today, a federal judge granted Google’s motion for summary judgment against video…
LiveRamp Adds REMAX to its Growing Media Network Roster
REMAX is moving in with LiveRamp. Or is the other way around? 🤔 As data clean rooms continue…
Microsoft to Shut Down Invest DSP
Some surprising news to report (though the surprise piece might depend on who you are): In a blog…
Independent AdTech Rebounds in Q1
The Trade Desk wasn’t the only independent adtech company to show up in Q1 2025. On the SSP…