Read More CContextual Media.net Adds Experian Audience Data to SSPbyStaff04/23/2025 Cookies may be sticking around (for real this time!), but contextual targeting still matters. Media.net, a contextual advertising…
Read More PPrivacy Google Pulls Back on Cookie Deprecation (Again)byStaff04/22/2025 Do the Google people sleep? On the weekends, maybe? The company has just announced it will not move…
Read More LLeaders Jeff Green Breaks His Silence on LinkedInbyStaff04/21/2025 Jeff Green is leaning into LinkedIn. After months of posting sparingly, The Trade Desk CEO has ramped up…
Read More DData Roku & Adobe Unveil Customer Data Platform PartnershipbyStaff04/18/2025 Secure data collaboration is everything in 2025. See the InfoSum/WPP acquisition as an example. Case in point: Yesterday,…
Read More RRegulation The Best Tweets About the Google AdTech Antitrust RulingbyStaff04/17/2025 Tough day for Google. In a case that could redefine how digital ad platforms operate (which we’ve been covering),…
Read More CCommerce Media Western Union Taps Magnite to Power Its Commerce Media NetworkbyStaff04/16/2025 Western Union continues to ramp up its commerce media business. After officially launching in November and recently partnering…
Read More SSafety Google Blocked Billions of Bad Ads Last YearbyStaff04/16/2025 Google gets a lot of criticism—because, well, they’re Google. But the company also does a lot of behind-the-scenes…
Read More BBig Tech Apple Rebrands ‘Search Ads’ to ‘Apple Ads’byStaff04/15/2025 RIP Apple Search Ads. Yesterday, it was revealed by Apple on their website that they had rebranded their…
Read More DData Costco Audiences Now Available to Advertisers Through Yahoo DSPbyStaff04/15/2025 Costco undeniably has the best rotisserie chicken. That’s just a fact—and now that we’ve gotten that out of…
Read More TTV ReachTV and Nielsen Bring Measurement to “Sorta CTV”byStaff04/14/2025 Sorta CTV wants to be more than sorta measurable. Today, ReachTV—a free ad-supported streaming network that claims more…