Read More DDrama AppLovin Claps Back With Lawyers, Elon, TikTokbyStaff04/02/2025 AppLovin is tired of this shit. Last week, word got out that the company is bringing on some…
Read More AAudio Spotify Launches Ad Exchange with TTD, Google, MagnitebyStaff04/02/2025 Spotify is upgrading its adtech. At its first-ever Spotify Advance advertising event, the company has introduced new programmatic…
Read More MMeasurement Paramount, iSpot, and Circana Link Up to Tie TV Ads to In-Store SalesbyStaff03/31/2025 “Bridging the gap between in-store sales and online”—we’ve heard that before. But this one seems pretty cool. Circana,…
Read More PPrivacy France Slaps Apple With $162M Fine Over ATTbyStaff03/31/2025 Revenge is best served on a baguette. Apple has been fined €150 million – equivalent to $162.4 million…
Read More DDrama AI Ad Startup Icon Responds to Viral, Scathing TweetbyStaff03/27/2025 This bad review is definitely not AI. We’ve written before about Peter Thiel-backed Icon, the startup that bills…
Read More CCommerce Media Western Union Taps Vistar to Power Its DOOH Ad AmbitionsbyStaff03/25/2025 Nice win for T-Mobile-owned Vistar Media. Today, the company announced that Western Union has tapped Vistar to help…
Read More DDSP Does Allstate Have a DSP?byStaff03/25/2025 Does Allstate have a DSP? Maybe? Great catch by The Last Party Cookie, who spotted this Allstate job…
Read More AAudio YouTube to Test Dynamic Ad Insertion for Host-Read Podcast AdsbyStaff03/24/2025 YouTube is betting big on podcast advertising. The platform plans to test dynamic ad insertion for host-read ads,…
Read More TTV A+E Renews FreeWheel Deal, Touts Audience ManagerbyStaff03/22/2025 Comcast’s adtech moves continue in 2025. The company’s SSP, FreeWheel, will remain the preferred partner for A+E Global…
Read More 55 Questions 5 Questions with RPM Labs’ John Gomez: Making Retail Media Work in Mobile WalletsbyStaff03/20/2025 Last month, CoolerX, the in-store retail media technology company, launched a spin-off called RPM Labs focused on bringing…