Yahoo DSP Debuts Agentic AI at CES
Earlier this week, Yahoo DSP made waves at CES by officially bringing AI agents into its DSP. (A…
IAB Tech Lab Drops Agentic Roadmap
In an agentic world, remember: the IAB still sets the rules around here. Yesterday at CES, the IAB…
DoubleVerify Debuts AI-Powered Streaming Transparency at CES
What happens when you blend two major adtech trends — CTV transparency and agentic AI? You get DoubleVerify’s…
Reddit Bets on Community Data With New Max Performance Campaigns
Reddit is taking it to the Max, baby. Today, the company announced the launch of automated “Max” campaigns…
Prediction: OpenAI Will Buy Pinterest
Prediction: OpenAI will buy Pinterest? Yes, that’s quite a prediction—coming from The Information’s retail and ecommerce reporter, Ann…
TikTok Wants You to Buy a Swastika Necklace
In the lead-up to Christmas, TikTok recommended a swastika necklace (!?) via TikTok Shop to what appears to…
Italy Fines Apple $116M Over ATT Rules
Apple is getting a lump of coal for Christmas. The company has been fined €98 million (roughly $116…
Is TikTok Paying Users to Search?
Is TikTok incentivizing searches on its platform? Well, yes, it seems. Over the past few months, we’ve received…
The Trade Desk Pushes Back on Layoff Reports
The Trade Desk is responding to reports of a reorganization and layoffs that surfaced yesterday — and pushing…
PubMatic, Infillion, and IAS Roll Out New AI Agents
The agents are coming. Or, more accurately, they’re already here. Following a wave of recent agentic announcements from…
Samsung Ads and Amazon Ads Team Up
Samsung Ads and Amazon Ads are ending the year with a team up. The two companies today announced…
Pinterest Jumps Into CTV With Acquisition of tvScientific
Pinterest is getting into connected TV. Today, the company announced an agreement to acquire tvScientific, a CTV ad…