iSpot and NCM Partner to Track Theater Ad Performance
National CineMedia (or “NCM”) and iSpot are bringing ad measurement to the silver screen. The two companies announced…
GumGum CTO: FAST Channel Boom Unlocks ‘Mindset’ Targeting
At Cannes Lions, GumGum hosted a panel on scaling CTV and balancing creative innovation with standardization, featuring speakers…
Albertsons to Launch In-Store Digital Ads
At Cannes, retail media—more than AI, it seems—is once again a major focus. To that end, grocer Albertsons,…
Comcast Pushes CTV Performance at Cannes
Comcast Advertising has been busy this year, to say the least. From FreeWheel to Universal Ads, the company…
Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…
Amazon and Roku Team Up to Create the ‘Largest Authenticated CTV Audience in the U.S.’
Jeff Green has a drumbeat—but watch out, because Amazon has one, too. Timed to Cannes, Amazon Ads and…
The Trade Desk Sweetens Ventura OEM Pitch With Anoki Partnership
The Trade Desk keeps beating that drum. Jeff Green has an announcement quota to fill, damnit! But seriously,…
DV CEO: We’re Talking to Ad-Supported AI Platforms
DoubleVerify is eyeing ad-supported AI experiences—think chatbots and search—as a growth opportunity. Speaking at the company’s Innovation Day…
FreeWheel Grows CTV Marketplace with New Publisher Partners
FreeWheel is wheelin’ and dealin’ (we had to, sorry!). Today, the company announced an expansion of its SSP…
Taboola Debuts Gen AI Search for Publishers
Don’t call it a chumbox, damnit. It’s an ad unit that captures data on in-market consumers—or at least…
Universal Ads Launches Business Partner Program
It has only existed for about six months but Universal Ads continues to do cool things. Or at…
Apple’s WWDC Sparks Ad-Tracking Confusion
Today at Apple’s WWDC, a bit of confusion has emerged around changes to Safari’s tracking and fingerprinting protections.…