Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…
Amazon and Roku Team Up to Create the ‘Largest Authenticated CTV Audience in the U.S.’
Jeff Green has a drumbeat—but watch out, because Amazon has one, too. Timed to Cannes, Amazon Ads and…
The Trade Desk Sweetens Ventura OEM Pitch With Anoki Partnership
The Trade Desk keeps beating that drum. Jeff Green has an announcement quota to fill, damnit! But seriously,…
DV CEO: We’re Talking to Ad-Supported AI Platforms
DoubleVerify is eyeing ad-supported AI experiences—think chatbots and search—as a growth opportunity. Speaking at the company’s Innovation Day…
FreeWheel Grows CTV Marketplace with New Publisher Partners
FreeWheel is wheelin’ and dealin’ (we had to, sorry!). Today, the company announced an expansion of its SSP…
Taboola Debuts Gen AI Search for Publishers
Don’t call it a chumbox, damnit. It’s an ad unit that captures data on in-market consumers—or at least…
Universal Ads Launches Business Partner Program
It has only existed for about six months but Universal Ads continues to do cool things. Or at…
Apple’s WWDC Sparks Ad-Tracking Confusion
Today at Apple’s WWDC, a bit of confusion has emerged around changes to Safari’s tracking and fingerprinting protections.…
Jeff Green Says TTD Has 10 Announcements on the Way
The Trade Desk wants you to know it plans to be busy over the next few weeks. According…
Gigi Debuts Agentic AI for Amazon DSP Campaigns
A year ago, Gigi launched to help advertisers buy Amazon streaming ads. Now, the startup appears to be…
Will Meta’s New AI Ad Tools Wipe Out Creative AI Startups?
Did you hear that? That’s the sound of a group of gen AI adtech startups dying. According to…
AI Agents Could Gut Google Search Volume, Says Perplexity CEO
AI agents are all the rage. But what happens to advertising if they start doing our Google searches…