ReachTV and Nielsen Bring Measurement to “Sorta CTV”
Sorta CTV wants to be more than sorta measurable. Today, ReachTV—a free ad-supported streaming network that claims more…
Nexxen Debuts New Offering for Health Advertisers
Nexxen, which owns both a DSP and an SSP, has launched a verticalized offering for health advertisers. The…
Disney Expands Programmatic Access for Live Streaming
The House of Mouse offers cool programmatic technology, damnit. And Disney is making sure you know that, according…
National Media Insights and Kinetiq Partner on Political Ad Intelligence Platform
The presidential election might be over, but the midterms are only a year away. (Are you exhausted yet?)…
Comscore Lands New MRC Accreditation
Accreditation still matters. Especially in TV. Today, Comscore announced new MRC accreditation for its household-level TV measurement covering…
Ogury One Debuts for Persona-Based Targeting
Zero-party data is back, baby. Ogury is a mobile-first adtech company that helps advertisers reach audiences on the…
WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
AppLovin Claps Back With Lawyers, Elon, TikTok
AppLovin is tired of this shit. Last week, word got out that the company is bringing on some…
Spotify Launches Ad Exchange with TTD, Google, Magnite
Spotify is upgrading its adtech. At its first-ever Spotify Advance advertising event, the company has introduced new programmatic…
Paramount, iSpot, and Circana Link Up to Tie TV Ads to In-Store Sales
“Bridging the gap between in-store sales and online”—we’ve heard that before. But this one seems pretty cool. Circana,…
France Slaps Apple With $162M Fine Over ATT
Revenge is best served on a baguette. Apple has been fined €150 million – equivalent to $162.4 million…
AI Ad Startup Icon Responds to Viral, Scathing Tweet
This bad review is definitely not AI. We’ve written before about Peter Thiel-backed Icon, the startup that bills…