Media.net Adds Experian Audience Data to SSP
Cookies may be sticking around (for real this time!), but contextual targeting still matters. Media.net, a contextual advertising…
Google Pulls Back on Cookie Deprecation (Again)
Do the Google people sleep? On the weekends, maybe? The company has just announced it will not move…
Jeff Green Breaks His Silence on LinkedIn
Jeff Green is leaning into LinkedIn. After months of posting sparingly, The Trade Desk CEO has ramped up…
Roku & Adobe Unveil Customer Data Platform Partnership
Secure data collaboration is everything in 2025. See the InfoSum/WPP acquisition as an example. Case in point: Yesterday,…
The Best Tweets About the Google AdTech Antitrust Ruling
Tough day for Google. In a case that could redefine how digital ad platforms operate (which we’ve been covering),…
Western Union Taps Magnite to Power Its Commerce Media Network
Western Union continues to ramp up its commerce media business. After officially launching in November and recently partnering…
Google Blocked Billions of Bad Ads Last Year
Google gets a lot of criticism—because, well, they’re Google. But the company also does a lot of behind-the-scenes…
Apple Rebrands ‘Search Ads’ to ‘Apple Ads’
RIP Apple Search Ads. Yesterday, it was revealed by Apple on their website that they had rebranded their…
Costco Audiences Now Available to Advertisers Through Yahoo DSP
Costco undeniably has the best rotisserie chicken. That’s just a fact—and now that we’ve gotten that out of…
ReachTV and Nielsen Bring Measurement to “Sorta CTV”
Sorta CTV wants to be more than sorta measurable. Today, ReachTV—a free ad-supported streaming network that claims more…
Nexxen Debuts New Offering for Health Advertisers
Nexxen, which owns both a DSP and an SSP, has launched a verticalized offering for health advertisers. The…
Disney Expands Programmatic Access for Live Streaming
The House of Mouse offers cool programmatic technology, damnit. And Disney is making sure you know that, according…