DoubleVerify Brings Authentic AdVantage to Meta and TikTok
DoubleVerify is agentic and authentic. The company has announced it has expanded its Authentic AdVantage product to Meta…
AppLovin Quietly Launches Social App Gist
AppLovin is now a social media company? The mobile adtech company has launched Gist, a lifestyle-focused social media…
X Lost $100M in Ad Revenue in Q1
X’s ad journey continues to be a painful one. The eagle-eyed Eric Seufert caught that, in the SpaceX…
Reddit Bets on Community Data With New Max Performance Campaigns
Reddit is taking it to the Max, baby. Today, the company announced the launch of automated “Max” campaigns…
MediaRadar: X’s Ad Woes Run Deep
Earlier this week, following the widely publicized Grok meltdown, Linda Yaccarino announced she is stepping down as CEO…
Apple Returns to Advertising on X
Apple is back on X. A tweet today from the account AdTech Congratulating Itself (@AdtechBrags) revealed an ad…
X Is Alive and Investors Want In
X isn’t dying after all—far from it. On Wednesday, according to the Wall Street Journal, banks sold $5.5…
Meta Brings Ads to Threads with Brand Safety Controls
Ads have officially arrived on Threads, Meta’s X (Twitter) competitor, and it looks like Meta may be angling…