FreeWheel Launches Contextual Marketplace to Boost Ad Targeting Across Streaming
Comcast’s FreeWheel today announced the launch of a Contextual Marketplace to help publishers monetize streaming inventory and to…
AMA Powers Up Digital Audio Advertising with New Data Features
AMA is basically a DCO (dynamic creative optimization) company for digital audio. They work with clients like Starbucks…
Curation is King as Experian Buys Audigent
Data giant Experian is riding the curation wave. Today, the company announced it’s acquiring data curation adtech business…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Is OpenAI Set to Become an AdTech Company?
ChatGPT’s parent, OpenAI, may soon become an adtech company. (Finally! Join us—the water’s warm over here!) The Financial…
FTC Mobilewalla Case Raises Eyebrows Over Dissent and Post-Release Changes
The FTC, which doesn’t like adtech much, is getting its last licks in before the incoming Trump administration…
Perion Brings CTV Ads to a Million DOOH Screens
Yesterday, Perion made a pretty interesting announcement, sharing that video campaigns through its platform, including CTV, can now…
Judge Presses DOJ: Why No Advertisers in Google Antitrust Case?
“Google rigged the rules of the road,” said Aaron Teitelbaum, a DOJ lawyer, during closing arguments in the…
For AppLovin, as Earnings Soar, Scrutiny Follows
You either die a hero or live long enough to become the villain. It may not be fair,…
Tweet of the Week: Eric Tilbury Asks—Is ID-Bridging Fraud?
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…