Pixalate Reports Nearly One-Quarter of CTV Traffic Is Fraudulent
CTV fraud is a major problem. A new report by Pixalate finds that the invalid traffic (IVT) rate—defined…
Tweet of the Week: Joe Zappa Ponders Agencies Buying DSPs
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, and sometimes even weird tweets from the…
ANA Study Shows MFA Crackdown Continues
Junky made-for-advertising (MFA) sites are being kicked to the curb. That’s according to a new Programmatic Transparency Benchmarks…
Roku’s Programmatic Push Continues with FreeWheel
Roku continues to shed its “walled garden” identity. Yesterday, the company announced it was expanding its relationship—see this…
DoubleVerify Targets Low-Quality AI Sites With New Detection Tech
As we see a spike in low-quality AI-generated content across the internet, media measurement and verification companies have…
Magnite Scores Renewal & Expansion with LG Ads
Magnite is getting a nice renewal for the holidays. LG Ads and Magnite today announced Magnite will continue…
Streaming Ad Prices Plummet, Thanks to Amazon
The UnitedHealthcare assassin isn’t the only one going down. So are streaming CPMs… (*Ducks*) In January, Amazon launched…
The Trade Desk Is Now Hiring for Ventura, According to New Job Listings
The Trade Desk appears to be publicly hiring for its Ventura team for the first time. In late…
As Ban Looms, TikTok Partners with Nielsen for Cross-Platform Measurement
A TikTok ban is more likely now, you say? That’s not slowing down the company’s ad ambitions. On…
FreeWheel Launches Contextual Marketplace to Boost Ad Targeting Across Streaming
Comcast’s FreeWheel today announced the launch of a Contextual Marketplace to help publishers monetize streaming inventory and to…