Rumble Takes on Google & Advertisers in Web of Lawsuits
OK, try to follow along here— Last August, Rumble, a YouTube competitor that’s popular with conservative creators, announced…
X’s Latest AI Ad Tools Help SMBs Create & Analyze Ads Faster
Love it or hate it, X is on a roll. With a strong start to the year—marked by…
Viant Calls Out The Trade Desk: “Investors are Running for Safety”
In Batman v Superman, Batman famously asks Superman, “Do you bleed?” Well, kids, Superman does, indeed, bleed—as The…
Adobe Officially Rolls Out Real-Time CDP Collaboration
Adobe has rolled out what might be the longest product name in history. (Just kidding, Adobe product marketing…
X Weighs In: Could Amazon DSP Undercut The Trade Desk?
The Trade Desk’s stock is still struggling—and mightily—now sitting below $80 per share after its disastrous Q4 earnings…
Criteo Launches Open-Source Dataset to Support Ad Privacy
Criteo is continuing its AI leadership push with a new open-source dataset. The company has launched CriteoPrivateAd, which…
Scam Ads Prompt Irish Publisher to Sue X
“Scamvertising” is a growing threat—and X is the latest platform facing legal action over it. Mediahuis Ireland, the…
Meta Boosts Brand Safety with New Third-Party Controls
It turns out, Meta does, indeed, care about brand safety. After weeks of debate over Meta’s commitment to…
Leave AppLovin Alone
Back in November, we published a post titled “For AppLovin, as Earnings Soar, Scrutiny Follows.” And, well, that…
The Trade Desk Crashes After Earnings Miss
This is not a good chart: The Trade Desk’s share price has plunged by about one-third (!) since…
DV Cracks Down on Illegal Sites with New Default Blocking Tools
Verification is often like Switzerland, trying not to “take a side” on an issue. But, in this case,…
5 Questions With Perion’s Stephen Yap: Why Efficiency is the Future of AdTech
Back in December, we kicked off 5 Questions, a new interview series featuring conversations with both established and…