Roku’s Programmatic Push Continues with FreeWheel
Roku continues to shed its “walled garden” identity. Yesterday, the company announced it was expanding its relationship—see this…
DoubleVerify Targets Low-Quality AI Sites With New Detection Tech
As we see a spike in low-quality AI-generated content across the internet, media measurement and verification companies have…
Magnite Scores Renewal & Expansion with LG Ads
Magnite is getting a nice renewal for the holidays. LG Ads and Magnite today announced Magnite will continue…
Streaming Ad Prices Plummet, Thanks to Amazon
The UnitedHealthcare assassin isn’t the only one going down. So are streaming CPMs… (*Ducks*) In January, Amazon launched…
The Trade Desk Is Now Hiring for Ventura, According to New Job Listings
The Trade Desk appears to be publicly hiring for its Ventura team for the first time. In late…
As Ban Looms, TikTok Partners with Nielsen for Cross-Platform Measurement
A TikTok ban is more likely now, you say? That’s not slowing down the company’s ad ambitions. On…
FreeWheel Launches Contextual Marketplace to Boost Ad Targeting Across Streaming
Comcast’s FreeWheel today announced the launch of a Contextual Marketplace to help publishers monetize streaming inventory and to…
AMA Powers Up Digital Audio Advertising with New Data Features
AMA is basically a DCO (dynamic creative optimization) company for digital audio. They work with clients like Starbucks…
Curation is King as Experian Buys Audigent
Data giant Experian is riding the curation wave. Today, the company announced it’s acquiring data curation adtech business…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Is OpenAI Set to Become an AdTech Company?
ChatGPT’s parent, OpenAI, may soon become an adtech company. (Finally! Join us—the water’s warm over here!) The Financial…
FTC Mobilewalla Case Raises Eyebrows Over Dissent and Post-Release Changes
The FTC, which doesn’t like adtech much, is getting its last licks in before the incoming Trump administration…