Tweet of the Week: Is Retargeting Worth It? Aram Zucker-Scharff Weighs In
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
IAB Tech Lab Advances Ad Privacy with PAIR Protocol
About a week ago, the IAB Tech Lab introduced the PAIR (Publisher Advertiser Identity Reconciliation) protocol. PAIR gives…
Microsoft Continues Push to Make Copilot Your AI Ad Advisor
There seems to be a lot of AI news this week — could a big weeklong event dedicated…
Home Depot Launches Self-Serve Ad Platform Powered by Vantage
Orange Apron, The Home Depot’s retail media network, has been busy. Today, the company’s division announced a new…
Report: Data Collaboration Spending ‘Set to Surge’
Data collaboration adoption is on the rise, according to a new report. Lotame, the OG data company that…
Amazon to Expand Ad Load on Prime Video
More ads are coming. According to a report by the FT, Amazon will increase ad breaks on Prime…
Pinterest Joins Meta and Google, Unveils AI-Powered Performance+ Suite
Today, Pinterest announced the launch of Pinterest Performance+, a suite of AI and automation tools designed to enhance…
Crosshatch Lands $2.7 Million for Privacy-Focused Personalization
Crosshatch, a new tech startup, wants you to BYOP, “Bring Your Own Personalization.” (Note: This cringeworthy phrase was…
The Fight for Oracle’s Clients Continues as Ad Biz Closes
“Everything that has a beginning has an end,” says the Oracle to Keanu Reeves’ Neo in The Matrix…
Google Exec: DOJ ‘Missed the Forest for the Trees’ in Antitrust Trial
The US vs. Google adtech antitrust trial ended last week after nearly a month. Closing arguments are set…