Disney and Magnite Strengthen Ties with Two-Year Deal
Magnite and Disney are re-upping. The largest independent SSP has announced a two-year extension of its partnership with…
X Unveils New AI-Powered Ads Tools, Targets SMBs
As other social media platforms like Pinterest and Meta make moves in AI-powered ad optimization, X is also…
Spotify Expands Partnership with The Trade Desk
According to a new report by Axios, Spotify is launching its own ad exchange (or SSP?) to capture…
IAB Pushes for Standardization as CTV Ad Formats Surge
From pause ads to screensaver and shoppable ads, we’ve seen a surge of new—or at least more widely…
DoubleVerify Expands Video Integrations with Spotify and LinkedIn
DoubleVerify is expanding its video integrations with platforms that aren’t typically top-of-mind for video ads. Last week, the…
Does Chick-fil-A’s Streaming App Set the Stage for More Brand Media Networks?
In August, we reported that Chick-fil-A was interested in launching its own streaming platform, according to a report…
Direct Digital Holdings Secures $20M from New Circle
Direct Digital Holdings, the company that owns Colossus SSP, has secured $20 million from New Circle, an investment…
Tweet of the Week: Hershey’s Vinny Rinaldi Asks Why No One Is Talking About Creative
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
What is Curation, Anyway?
Curation is all the rage right now. Or at least it’s the thing adtech Twitter is focused on…
Yahoo’s Identity Suite Now Available to SSPs
Yahoo continues to expand its identity toolkit. Today, Yahoo announced that its Identity Solutions suite—which includes Yahoo ConnectID,…
The Home Depot Talks Data and In-Store Growth for Its Media Network at Advertising Week
At Advertising Week, Melanie Babcock, The Home Depot’s VP of Orange Apron Media and Monetization, made me laugh.…
Will the FTC’s ‘Click-to-Cancel’ Rule Hurt Streamers and News Publishers?
Today, the FTC dropped a pretty cool announcement: a finalized “click-to-cancel” rule, which requires companies to make it…