GroupM Partners with InfoSum for First-Party Data Support
“Neutrality, being agnostic, and being independent” is core to data clean room player InfoSum’s success, says Lauren Wetzel,…
Taboola Continues AI Push, Opens Up Access to AI Bidding Tool
AI, man. It’s what’s for dinner. Taboola, the content recommendation player, today announced that its Maximize Conversions AI…
Yelp Files Antitrust Lawsuit Against Google Over Local Search
For Google, when it rains (antitrust lawsuits) it pours. Yelp has officially taken legal action against Google, accusing…
FreeWheel Taps Proximic for Contextual Tech & ID-Free Data
Publishers are publishers. They’re good at content, but, hey, sometimes they need help with adtech. Enter a new…
Should Apple Buy Perplexity?
Perplexity has its foot on the gas and is going right after Google. (CEO Aravind Srinivas really has…
Criteo Bids Farewell to CEO Megan Clarken as She Announces Retirement
Following a successful Q2 earnings call earlier this month that saw the company raise its guidance, Criteo has…
What’s Next for Telegram’s Ad Business After CEO’s Arrest?
Last week, Pavel Durov, the enigmatic founder and CEO of Telegram, was arrested by French authorities who alleged…
Does TikTok’s AI Favor Specific Brands in Search Results?
As Google faces antitrust search scrutiny, at the same time, there are other players emerging as search challengers. …
Tweet of the Week: Haus Sheds Light on PMax
Welcome to our Tweet of the Week, where we spotlight insightful and thought-provoking tweets from the world of…
Perplexity Sets $50 CPM for Upcoming Search Ads
Perplexity is an adtech company… maybe. According to a new report by CNBC, Perplexity, the controversial and fast-growing…