Infillion Buys Retail Data Leader Catalina
What is Infillion, really? That was our first question after seeing the company acquire Catalina, long known as…
WPP and Dentsu “Exit” The Trade Desk’s OpenPath?
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
Hateful UFC Rant Goes Viral With Paramount, Toyota Logos in View
UFC fighter Sean Strickland is facing some backlash after unleashing a racist, sexist and homophobic tirade (the trifecta)…
Live Ads Appear in ChatGPT for the First Time
It’s no longer theoretical. Search intelligence platform Adthena has identified what appear to be live ads inside ChatGPT…
Perplexity Retreats From Ads Citing Trust
After struggling to gain traction with ads, Perplexity is throwing in the towel – for now. The company…
AppLovin Called a “Scam” in Viral Post
Man, AppLovin can’t catch a break this year. After reporting strong earnings last week, the company saw its…
Google Launches WebMCP to Make Websites “Agent-Ready”
Are you down with WebMCP? Google is. WebMCP is a new Google protocol, now in early preview, designed…
Report: Jeffrey Epstein Invested in AdTech Startup Ad/Fin
There’s always an adtech angle. According to a New York Times review of the “Epstein files” — documents…
OpenAI Researcher Quits as ChatGPT Begins Testing Ads
OpenAI has started testing ads inside ChatGPT this week and one of its former researchers is publicly criticizing…
iSpot Enters the Agentic Race With SAGE
TV ad measurement company iSpot is launching its own agentic AI platform. Today, the company announced SAGE, which…
OpenAI Begins Testing Ads Inside ChatGPT
OpenAI is officially starting to test ads within ChatGPT, according to a person familiar with the matter who…
TikTok Expands Access to AI Chatbot Tako — Are Ads Next?
It’s Tako time. In 2023, TikTok launched Tako, a gen AI chatbot in beta, positioning it as a…