FreeWheel Launches AI Agent Infrastructure for CTV
FreeWheel is going agentic. Today, the company built on its CES announcement by launching what it describes as…
Perplexity Eyes Ad Workflows With New AI Agent
Perplexity might be bowing out of an ad-supported model, but it still wants a role in advertising another…
Peter Thiel–Backed AI Ad Startup May Have Shut Down
Peter Thiel–backed Icon, which billed itself as the first AI ad maker — and whose CEO famously (allegedly)…
Report: OpenAI and The Trade Desk Discuss Ad Partnership?
Some good news for The Trade Desk. The company is reportedly in talks with OpenAI about a potential…
OpenAI Taps Criteo as First AdTech Partner for ChatGPT Ads
Well, that was fast. In a nice coup for Criteo, OpenAI has selected the company as its first…
TTD Mentions AI 40 Times on Q4 Earnings Call
The Trade Desk is saying “AI” a lot more these days. On TTD’s Q4 2025 earnings call (see…
Live Ads Appear in ChatGPT for the First Time
It’s no longer theoretical. Search intelligence platform Adthena has identified what appear to be live ads inside ChatGPT…
Perplexity Retreats From Ads Citing Trust
After struggling to gain traction with ads, Perplexity is throwing in the towel – for now. The company…
Google Launches WebMCP to Make Websites “Agent-Ready”
Are you down with WebMCP? Google is. WebMCP is a new Google protocol, now in early preview, designed…
OpenAI Researcher Quits as ChatGPT Begins Testing Ads
OpenAI has started testing ads inside ChatGPT this week and one of its former researchers is publicly criticizing…
iSpot Enters the Agentic Race With SAGE
TV ad measurement company iSpot is launching its own agentic AI platform. Today, the company announced SAGE, which…
OpenAI Begins Testing Ads Inside ChatGPT
OpenAI is officially starting to test ads within ChatGPT, according to a person familiar with the matter who…