Read More TTV Despite Denial, Reports Suggest Trade Desk and Sonos Teaming Up on Smart TV OSbyStaff09/12/2024 What’s going on with The Trade Desk’s rumored smart TV OS? Is this real or not? Well, it’s…
Read More TTV Perion Touts Its CTV GrowthbyStaff09/12/2024 Perion, a publicly-traded company that offers an omnichannel adtech stack through divisions like Undertone and Hivestack (acquired late…
Read More PPrivacy Google Launches ‘Confidential Matching’ to Enhance Advertiser Data SecuritybyStaff09/12/2024 Google has announced a new, security-focused way to connect an advertiser’s first-party data with their measurement and audience…
Read More BBig Tech Senators Call for Antitrust Investigation into Gen AI’s Impact on Ad RevenuebyStaff09/11/2024 Another day, another antitrust challenge for Google. Yesterday, a group of senators released a letter urging the Justice…
Read More DDSP StackAdapt and Adsquare Team Up to Crack the Code on Measuring Ad-to-Store VisitsbyStaff09/10/2024 Connecting ads to foot traffic has always been an elusive goal for marketers. However, DSP StackAdapt and location…
Read More MMeasurement DoubleVerify Can Now Classify Deepfakes on MetabyStaff09/10/2024 To beat AI, you might need AI. On Friday, DoubleVerify announced it has expanded its Meta media quality…
Read More BBig Tech Google Uses Retail Media to Argue Against Monopoly ClaimsbyStaff09/09/2024 Yesterday, ahead of its defense against a DOJ antitrust trial this week over the company’s advertising technology, Google…
Read More TTweet of the Week Tweet of the Week: Collin Slattery Slams Google’s Shift from Video Action to Demand GenbyStaff09/06/2024 Welcome to our Tweet of the Week, where we spotlight insightful and thought-provoking tweets from the world of…
Read More AAI Mediavine Turns Off Monetization for MFA KingpinbyStaff09/06/2024 A few days ago on Reddit, user “vujo91-1” posted the following email he received from Mediavine: The letter…
Read More TTV LG Turns Down Time into Prime Time with New Screensaver AdsbyStaff09/06/2024 Native has arrived on LG smart TVs. Yesterday, LG Ads launched a full-screen “Native Screensaver” ad unit. It’s…