Western Union Taps Vistar to Power Its DOOH Ad Ambitions
Nice win for T-Mobile-owned Vistar Media. Today, the company announced that Western Union has tapped Vistar to help…
Does Allstate Have a DSP?
Does Allstate have a DSP? Maybe? Great catch by The Last Party Cookie, who spotted this Allstate job…
YouTube to Test Dynamic Ad Insertion for Host-Read Podcast Ads
YouTube is betting big on podcast advertising. The platform plans to test dynamic ad insertion for host-read ads,…
A+E Renews FreeWheel Deal, Touts Audience Manager
Comcast’s adtech moves continue in 2025. The company’s SSP, FreeWheel, will remain the preferred partner for A+E Global…
5 Questions with RPM Labs’ John Gomez: Making Retail Media Work in Mobile Wallets
Last month, CoolerX, the in-store retail media technology company, launched a spin-off called RPM Labs focused on bringing…
OpenAI’s Sam Altman Shrugs at Ad Revenue, Calls It “Some Number of Dimes”
Damn, Sam. (We are Dr. Seuss, but not racist.) Sam Altman, in an interview with Stratechery released today,…
Google Upgrades DV360 CTV with Household Targeting & Insights
Leave The Trade Desk alone, Google! The stock is up today, damnit! OK, we’re late on this one…
AdTech Called Out in Blake Lively & Justin Baldoni Scandal
OK, this one is fascinating (at least to us). Last week, Glamour published an article titled “Inside the…
Perion Adopts The Trade Desk’s UID 2.0
Public adtech companies teaming up—we love to see it. Yesterday, Perion—fresh off introducing Perion One, a strategy unifying…
Perplexity Still Pushing Venom Ads Months After It Left Theaters
OK, not to pick on a new adtech platform, but this is weird. Based on a tip we…
Google Wades Into the “Sorta CTV” Debate
The “sorta CTV” debate rages on. Sort of. Google has updated its Ad Manager policies to clarify the…
Sonos Scraps Video Player—Does This Hurt TTD’s Smart TV OS?
Sonos has scrapped its long-rumored streaming video player, codenamed “Pinewood,” according to a new report from The Verge.…