Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoC
With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…
With Cookies Crumbling, Peer39 Launches Contextual Data Marketplace
As the identity wars rage on, contextual advertising platform Peer39 is rightfully seizing the moment. This week the…
Roku and Nielsen Team Up to Steer the Future of TV Advertising
Roku and Nielsen have launched a major partnership that could reshape the future of media measurement and TV…
Digital Turbine Buys AdColony for $400 Million
Consolidation in adtech continues as Otello’s ad network AdColony has been acquired by mobile app preloading company Digital…
Magnite’s Q4 Revenue Grew Nearly 70% Year-Over-Year
SSPs are having a moment. After PubMatic wowed investors earlier this week, on Wednesday, Magnite, the rolled up…
Newly Public PubMatic Sees Revenue Surge 64% in Q4
Ad tech continues to do well for the Street. After going public in December, sell-side platform PubMatic announced…
Flashtalking Acquires Anti-Fraud Company Protected Media
Independent ad server Flashtalking is getting into the verification business. Today, the company announced it’s acquiring Protected Media,…
Spotify Launches Podcast Advertising Marketplace
Spotify is finally delivering on the promise of podcast-based advertising, announcing the launch of the Spotify Audience Network…
The Trade Desk Surges in Q4, Growing 48% Year-Over-Year
Nothing can stop Jeff Green’s The Trade Desk, apparently. The DSP reported another strong quarter, with Q4 2020…
New Lotame Study Finds Marketers & Publishers at Odds Over Contextual Targeting
Data solutions company Lotame has announced new research looking at the future of cookie-less advertising. The report surveyed…