Facebook is Working on Brand Safety Controls for its News Feed
Facebook is finally taking steps to bring brand safety to its News Feed. The company announced that it…
Apple’s Vague IDFA Timeline Hurts Developers
IDFA changes are coming — and we finally know when. Sort of. In conjunction with Data Privacy Day,…
Google Issues ATT & iOS 14 Guidance
Apple’s upcoming App Tracking Transparency (ATT) policy requires developers to ask for permission when they use certain information…
Verizon Media Reaches New Growth Milestone
Verizon Media has finally done it. Today, during Verizon’s Q4 earnings report, the company shared that its media…
Google: FLoC is an ‘Effective Replacement’ for Cookie Targeting
With third-party cookies on the way out, today, Google released new details on its proposed alternative, FLoC (Federated…
The Trade Desk Courts PRAM for Unified ID 2.0
The Trade Desk is courting additional third-party support for its identity solution, submitting Unified ID 2.0 to PRAM,…
Verizon Media Becomes Microsoft’s Preferred Global SSP
Verizon Media and Microsoft today announced an expanded relationship, with Verizon Media taking over as Microsoft’s preferred global…
Simpli.fi Steps Beyond DSP with ERP Acquisition
Ad-buying platforms can’t just be ad-buying platforms anymore. Simpli.fi, a DSP that focuses on local advertisers, has acquired…
Google Calls AG Antitrust Lawsuit a “Misleading Attack”
It was a busy Sunday for Google, publishing a blog post that forcefully pushes back on a new…
SpotX Unveils Support for The Trade Desk’s Unified ID 2.0
For ad tech vendors, identity interoperability is the new normal. Last week, Lotame’s identity solution gained notable industry…
Lotame ID Lands Key Support from Magnite, Advance Local & More
In October, data solutions company Lotame launched its own identity offering called Panorama ID. At launch, Lotame said…
DoubleVerify Lands Top Google Exec for Global Role
Media measurement company DoubleVerify has announced it has hired Julie Eddleman as EVP, Global Chief Commercial Officer. In…